Polity & Governance Prelims cum Mains

Govt plans month-long campaign to spread message of nutrition

The News

  • The Union government has decided to observe September as Nutrition month to spread the message of Nutrition.
  • The campaign is aimed at spreading the message- ‘har ghar poshan tyohar’.


Key Themes

The campaign aims to promote

  • Antenatal care
  • Breastfeeding
  • Anemia
  • Age of marriage for women
  • Growth monitoring and nutrition of adolescent women
  • Hygiene and sanitation


Key activities

  • Promotion through various channels like social media including hashtag #PoshanMaah, radio programmes including PM’s Mann Ki Baat.
  • Dedicated programme against anaemia.
  • Prabhat Pheris, poshan melas, poshan walks, recipe demonstrations and school level events.
  • Engaging civil society including teachers, self help groups, NSS student volunteers, National Cadet Corps, Swacchagrahis among others to spread the message



About National Nutrition Mission

  • National Nutrition Mission was launched in March 2018 with a budgetary support of Rs.9000 Cr over the next three years.
  • The International Bank of Reconstruction and Development of World Bank has contributed 50% of the budgetary support.


  • The Mission seeks to reduce the levels of stunting, under-nutrition, anemia and low-birth weight of babies.



  • Reduce mal-nutrition by 2% every year by reducing stunting, wasting and under-nutrition by 2% each every year.
  • Reduce incidence of anemia by 3% every year.
  • Mission 25 by 2022: Reduction in Stunting among children up to the age of six years from 38.4% (NFHS-4) to 25% by 2022.


Key Features

  • Robust Convergence Action: Under-nutrition being a multifaceted challenge includes food, medicines, sanitation etc.
  • Synergy: Synergy among various schemes including National food security act, mid-day meals, ICDS, Swachh Bharat, National rural drinking water programme, Mission Indradhanush, Deworming initiative, MAA National breastfeeding pogramme, Beti Bachao Beti Padao etc.
  • Continuous Real-time Monitoring through the use of ICT.
  • Complimentary Feeding practices to stop breast feeding after 6 months from birth.
  • Iron Folic Acid supplements through life-cycle approach covering all life-cycles including children, women of reproductive age, expectant mothers, adolescent girls etc.


Indicators of malnutrition

  • Wasting: Children whose weight is below the average for their height are considered wasted. Wasting is an indicator of acute malnutrition.
  • Stunting: Children whose height is below the average for their age are considered to be stunted. Stunting is an indicator of chronic malnutrition.
  • Underweight: Children whose weight is below the average for their age are considered under-weight. Under-weight is an indicator of acute or chronic malnutrition or both.


Nutrition status in India

  • One in every 2 women is Anaemic , One in every 3 children is Stunted, One in every 3 children is Malnourished, One in every 5 children is Wasted.
  • As per the National Family Health Survey (NFHS)-4 (2015-16), 35.7 per cent children below five years are underweight, 38.4 per cent are stunted and 21 per cent are wasted in the country.
  • Further the body mass index of 22.9% women aged 15-49 indicates chronic energy deficiency.
  • In a recent report, Nourishing India, the NITI Aayog refers to acute malnutrition levels of about 25% in some States.

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